About

Sai Priankaa Balachandran is an integrated marketing professional with over five years of experience in online and offline marketing. She is currently working as a Marketing Communications Manager at Livspace, where she is responsible for developing and executing marketing strategies to drive brand awareness and engagement. Sai is a client-facing professional who has a keen understanding of consumer psyche. She has a proven track record of thinking on her feet and delivering results. Her key skills include content development, project management, social media and community management, events, activations and sponsorship marketing, online-offline integration, sales, and CRM. Before joining Livspace, Sai worked as a Business Development Manager at NR Group, where she created and edited content for Soulveda.com, managed online reputation, and built relationships with like-minded initiatives. She also worked as an Assistant Manager Business Development at SP Jain School of Global Business, where she successfully launched a new course and handled a team of tele-callers and counselors to meet quarterly targets consistently. Sai holds an MBA in International Marketing from SP Jain School of Global Management and a Bachelor of Technology in Computer Science from Shanmugha Arts, Science, Technology and Research Academy. She is proficient in integration, designer, research scientist, and big data. Overall, Sai has 8.53 years of relevant experience in the marketing industry. She is a creative thinker who looks at brands for what they are and reimagines what they can be. She is passionate about driving growth and delivering results, and she is always looking for new challenges to take on.